How To Use Video Marketing

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Real estate video marketing is more than a recorded version of your existing marketing plan. It is a unique and highly specialized medium that requires technical knowhow, artistic sensibility as well as an understanding of how to connect with your target audience. Understanding how to use video marketing effectively is a complex process, as each business has individual needs and goals. When video marketing is done correctly, it is a dynamic and invaluable addition to your current lineup of marking strategies.

It is no surprise that video advertising saw a 40% growth in the past year. With the number of web video platforms increasing, it is one the best methods of reaching your target audience. Videos can be prominently featured on your website and can also be displayed in HD on popular video-sharing sites like YouTube, Vimeo and Facebook. Even more importantly, web videos are more accessible than ever. Viewers are no longer required to sit at a computer, as web videos are playable on portable devices like smart phones, the iPad and much more.

When approaching your real estate video marketing plan, there are two important details to consider. First is your target market. Understanding your target market is the initial step towards video marketing success. Second is the intended use of your video. How and where will your video be displayed? Is your video complementary to a verbal presentation? Are you using video on social networks to build a community or resource that will keep customers coming back? Or, are you using video as a branding tool on the home page of your website? Understanding these details is essential to a successful video marketing plan.

Plush Real Estate Media develops highly tailored real estate video marketing strategies that match your needs, goals and strengths. You can view our portfolio to see our past work and to see what we can deliver for your future. For more information about real estate video marketing, contact the HD video specialists at Plush today.

 

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