If you are building your brand identity, creating a message for your existing customers, or wish to draw new attention to your services there is no better method than video marketing. The visual medium has proven itself time and time again as an effective means of sharing information while holding the attention of viewers. But how do you know if it’s really working? With the technology available today, you can actually measure your ROI with video marketing.
The behavior of visitors to your website is tracked through programs like Google Analytics, which tell you which pages are accessed the most, how long a user is on a particular page, and most importantly how often (or how much of) your video is viewed. Sites like YouTube, Vimeo and Dailymotion also offer quick and easy ways to see how many people access your video over a period of time and measure your ROI. By understanding how your prospective customers react to your video then behave on other pages on your website, you can continue to hone and improve your marketing efforts.
Plush Real Estate Media not only produces all inclusive, high-quality professional video marketing campaigns, but also assists with tracking how your campaign is working and presents the data in a clear and straightforward manner. Plush understands that a successful marketing campaign does not end with the completion of your video; that the video’s effectiveness, and how viewers are interacting with it, is important as well. Read about how our real estate video marketing services can take your business to the next level.
To find out more about measuring your ROI with video marketing and why video marketing can aid your business, contact the team at Plush today.