Landing pages are powerful marketing tools for real estate agents. The goal of these custom web pages is to convert visitors from captured leads to eventual sales. One of the most common uses of landing pages for real estate agents is a custom web page designed for individual property listings. Different from print marketing direct mailers, real estate landing pages can be track by website analytic software to see what your return on investment will be for each page.
Every real estate agent wants more traffic to their website and ultimately their listings. By creating landing pages for your listings, you can generate more links to your website to help boost your search engine rankings. Also paid per click campaigns can be very effective with custom web pages that match the exact ad and look like a consistent extension of the advertisement. Link your PPC campaigns in Google, Facebook, LinkedIn or Bing to your landing page.
There are many uses for individual property pages making them vital to your online marketing strategy. One popular use is to print the landing page’s URL on a rider sign that can attach to your real estate sign placed in the front yard of the property. This is a great feature for prospective buyers at your open house. Also when people pass by the house the link may peak their curiosity. Another common use for these custom web pages is email-marketing campaigns. Customize your email marketing to preview the property listing and then provide a Call To Action link to your landing page. This works well in newsletters that contain multiple listings that way your emails won’t be filled with clutter.
The following is a list of features that are effective in each custom page.
- Property Info
- Floor Plans
- Neighborhood Facts
- Contact Info
It takes more than knowing what information needs to be on each custom property page. You need to understand the layout that is best optimized for potential buyers and how to design an aesthetically appealing web page. Plush Real Estate Media has designed many great templates that can be customized for your listings.
To get started on your custom property listing web page, visit our real estate landing pricing page.
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